The unveiling of Nike’s Back to the Future II MAG is official. The Nike Air MAGs are no longer the “greatest shoe never made.” The futuristic shoe that captivated the imagination of shoe heads everywhere in Back to the Future II is released to raise money and awareness for The Michael J. Fox Foundation for Parkinson’s Research.
The shoe recently became buzzworthy with some sketches that would be the precursor to the Nike MAG due to a memo that hit the desk of two great designers- Tinker Hatfield and Mark Parker. Photographs from their legendary brainstorming and storyboarding sessions for the shoe commemorate this great release between Nike and the Back to the Future crew.
At the LA launch event, both Hiroshi Fujiwara and Carri Mundene were at the celebration to talk about what this shoe means to street fashion. As I stared at the pair behind glass case on-top of the aluminum case, which the shoes come in, I wondered how these shoes inspired a generation of nerds to become sneaker freaks.
The new Nike Air MAGs will sport glowing LEDs and an electroluminescent ‘Nike’ on the straps. All of these will glow for 5 hours per charge. There will only be 1,500 pairs available, which will make these the most sought after Nike’s in history. All of them will be auctioned off on eBay, with all of the proceeds going to the Michael J. Fox Foundation to fight Parkinson’s disease. The auctions began at 11:30ET from September 8th to the 18th. I watched my highest bid during opening day get quickly exceeded by both sneaker heads and B2F Fans. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. I will try everyday with hopes of actually landing a pair.
From Nike’s Press Release:
The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.